Speaker: Kay Miller, The Adventure
Topic: Uncopyable: How to Create an Unfair Advantage Over Your Competition!
About Kay …
Kay Miller has a unique – and Uncopyable – background in sales and marketing. After graduating from WSU, she was the first woman ever hired as an outside sales rep by a national builders hardware company. Her next job was equally glamorous; she called on automotive distributors and repair shops, selling mufflers and catalytic converters. She was named Salesperson of the Year for achieving the highest sales increase in the country. Her nickname became “Muffler Mama.”
Steve Miller, Kay’s hunky husband, is a speaker, consultant and author. Steve works with corporations, associations and small businesses, helping them to market their services and products in a way that makes them Uncopyable.” His company is called “The Adventure.” He says he chose the name, “because he could.”
When Steve and Kay started a family 26 years ago, they decided to become partners so they’d have the freedom to become the most fantastic parents in history. Steve’s title became “Kelly’s dad and Marketing Gunslinger.” Kay’s title became, “Everything Else.” Her role includes marketing, customer relationships, writing and editing, social media, and vacuuming.
Steve’s latest book (his seventh) has been a game changer for businesses of all sizes, in multiple industries. The book has 52 5-Star Reviews on Amazon, and was selected as one of only 11 books to be featured at the technology behemoth, CES 2018 (formerly known as the Consumer Electronics Show), where the book was the top seller. Kay can be reached at; 253-347-0849 (cell) or by email firstname.lastname@example.org
The book, Uncopyable, will be for sale at our event for just $15! (credit/debit/cash/check payments accepted) If you agree to read and review the book on Amazon or Barnes & Noble within 30 days of purchase, Kay will give you an additional $5 off. Books will be signed by the author!
On the Topic…
Synopsis of what will be presented;
Marketing Diamond overview – why most people market backward. (Market, Message, Media, Moment)
Market: How do you Hunt Moose? (Who? Where? What? Tips…)
Uncopyable Branding: Build Your Own Box!
- What’s your big promise? (exercise)
- Why being “better” isn’t good enough
- Playing up what sets you apart
- Five tools for building your own box
- Creating an Uncopyable Attachment
Uncopyable Innovation: Stealing Genius
- Look at what the competition is doing and don’t do it
- How to “Study Aliens” for Uncopyable ideas in unexpected places
- What Harley Davidson, Disney, American Girl (and more) actually sell
- How you can incorporate Uncopyable ideas into your business (exercise)
Real Life Example: How Steve sets himself apart from his competition, and the results!
Our May Meeting Sponsor is; Gracemarie Peters with Norwex
Our May Meeting Showcase Vendors are: Amy Murphy with Chalk Couture, Marie Kidwell with AA2 Repair and Maintenance, and Carol Colvin with doTerra Essential Oils. Don’t forget to grab your meeting passport at the check in table and visit our vendors for a chance to win their prizes at the end of the meeting. Some vendors may have cash & carry items for sale and most accept credit/debit cards, cash or personal checks as payment.